Sololu is a lifestyle brand and online store founded by Rosanne Hertogh that inspires women to live life to the fullest and wants them to look, but most importantly feel, beautiful and confident while doing so.
Since its launch in 2015 the brand has been offering a wide range of unique and fair trade tote bags, shoulder bags, clutches, coin pouches, jewelry and hammocks. But… they have recently launched an affordable collection of high-quality, stylish and versatile wardrobe staples perfect for travel and everyday wear.
Developing the line took about two years as quality (not only what fabrics are chosen, but how it is made) is the most important part of fashion to Rosanne and and finding a manufacturer that could deliver the quality she asked for was difficult. After working with several manufacturers in different countries and having samples made by all of them, she selected and continued working with a manufacturer in Bali, Indonesia. She wanted to stay away from synthetic fabrics, so she decided to use more natural fabrics – also because natural fabrics are breathable, which is ideal for travel.The carefully selected fabrics are used to create comfortable pairs of pants, shorts, tops and dresses that are environmentally friendly.
The fabrics are:
- More Natural
We all know that textile waste is a huge problem. Sololu focuses on quality clothing designs that last, to avoid the issue of clothing being discarded within a year of purchase. Sololu aims to offer a large range of seasonless, stylish pieces that make it easy for women to create outfits which they feel most confident in, all year round
“Life isn’t all moonlight and roses, but it can be pretty perfect when you’re living the life you want to live. Always stay positive, believe in yourself and never give up following your dreams”
The clothing line has been launched on Indiegogo and can be preordered until July 1st. Please show your support to the brand and help bring Sololu to life! Once the campaign ends, the line is set to enter the production and delivery stage. All contributors worldwide can expect to receive their Sololu products in July/August 2017.